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Wildernet Expands Online Reservation Service With Private Campground Listings.
New Partnership Between Friends Communications and Wildernet Allows Wildernet Users To Locate And Make Reservations With Private Campgrounds.
ASPEN, CO - March 19, 2003 - Friend Communications, Inc. and Interactive Outdoors, Inc. today announced a strategic relationship to expand Wildernet.com's online reservation capability to include private campgrounds.
Usually difficult to locate, information on private campgrounds is now easily accessible through Wildernet. This is a benefit for campers who would like options outside public campground sites.
Wildernet Marketing and Sales Director Clara Coleman says the new reservation service will make traveling easier for camping and RV enthusiasts. "Typically public campgrounds are easier to find than private campgrounds. Getting a reservation can be difficult because public grounds at National Parks fill up quickly during peak season. Offering online reservations for both public and private parks will make it easier for consumers to find a place to stay, no matter where their destination is located," said Coleman.
Wildernet's expanded online reservation system is powered by Friend Communications, an Internet technology company based in southern California. Friend Communications uses the Internet's power and flexibility to create business solutions that increase profits, reduce labor expenses, and enhance guest satisfaction.
The new system gives equal representation to public and private camping sites. It lists information on each campground and provides campers with the opportunity to select a site and instantly book a reservation on one Web page. In addition to individual parks, the extensive site listing will include members of the California Travel Parks Association and the Texas Association of Campground Owners.
"Campground owners are providing a great benefit to travelers by giving them convenient online reservations with instant confirmation. This service makes their travel planning much easier," said Friend Communications CEO Gary Pace. "We are pleased that Interactive Outdoors has chosen to partner with Friend to offer this service to its Web visitors."
The enhanced reservation system will build upon WildernetÕs initial success. The site has an average of 1.4 million page views per month, with 400,000 unique visitors. In the past two years, traffic has increased on Wildernet by 500 percent.
Wildernet provides outdoor enthusiasts with an easy-to-use and comprehensive Web site about recreational opportunities across the United States. Since it started in 1995 as a project within the Aspen.com web site, Wildernet has grown to be the largest database of outdoor recreation information in the world. Currently, there are over 40,000 area and activity descriptions throughout the United States covering information on campgrounds, fishing spots, trails, beaches, scenic drives, and other resources. More information is available at Wildernet.com or by calling 1-970-920-7097 or on the Web at www.wildernet.com.
Friend Communications, Inc. is an Internet technology services organization, whose products enhance the consumer experience and improve business processes by utilizing Web-based tools to connect consumers, businesses and partners within the leisure travel industries. Friend Communications uses e-business strategies to increase on-line visibility, create new revenue opportunities, improve operational efficiencies and create on-going relationships with the on-line consumer. More information is available toll-free at 888-333-9383, ext. 223 or on the Web at www.friendcommunications.com. Send e-mail to sales@connectingfriends.com.
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